Time to Re-think how you spend your marketing and advertising dollars! The Daily AdRideTM is an advertising medium with incredible cost and value in comparison with other advertising vehicles. The innovative concept generates an average of 6,250 impressions per $1 investment. This beneficial value allows a business to reach the maximum amount of targets for a very low cost.
“Best cost-per-thousand impressions (CPM)”CPM is used in all media indicating the cost of reaching 1,000 people with a media vehicle. CPM is the cost of the media unit times 1,000 divided by number of prospects reached. - i.e. A Web site that charges $15,000 per banner and guarantees 600,000 impressions has a CPM of $25 ($15,000 divided by 600). If an advertiser's CPM is $25 then you get 1000 impressions of your banner or ad for $25.
Adbikes™ are high-tech quadricycles carrying two back-lit billboards that can deliver your message straight to the heart of the marketplace — virtually anywhere, creating highly-targeted interactive outdoor advertising.
Adbikes™ come complete with a high performance sound system to allow your corporate message, soundtrack or radio commercial to be played in public. Audio adds an attractive quality to ambient advertising during events such as product sampling or store launches. The unique back-lit system enables our illuminated mobile poster bikes to operate all year round, day or night and offer incredible presence on the street. Adbikes serve as a superb alternative solution within the ambient advertising sector.
The Adbikes™ concept has had revolutionary success in major cities around the world including London, Paris, Dublin, Barcelona Budapest and Tel-Aviv.
The concept has been built on delivering tangible results that impact businesses across all industries and of all sizes.
- Mobile advertising generates 2.5 times more attention than a static billboard, according to Perception Research.
- Nearly 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
- 97% recall of the advertising message when you use mobile advertising, according to RYP & Becker Group.
- Compare 97% recall (above) to a 19% retention rate for static signs, based on an independent survey by Capitol Communications Group.
- 74% of heaviest commuters don’t watch TV news, and 27% of them do not read a newspaper. These heavy commuters drive more, make more money, are higher educated and are more likely to have children – according to the Arbitron Outdoor Study.
- Mobile Outdoor Advertising builds brand recognition.
Interact with your target audience
Each Adbike is outfitted with an AdRider who acts as your company’s brand ambassador. These individuals are recruited for their enthusiasm and ability to interact with a target audience (if required) and can be dressed in corporate colors, uniforms or other promotional clothing, further strengthening a brand’s visibility. AdRiders can also be used for distributing products, samples or promotional materials in designated areas.
Mobile Outdoor Advertising Statistical Advantages
According to the 2000 United States Census, today’s demographic target audience lives an increasingly active lifestyle away from their living rooms, creating more exposure opportunities in the mobile outdoor advertising arena.
According to a study of the critical role that outdoor advertising vehicles play in today’s media mix, the following statistical information was reported by Arbitron* corporation:
“Whether targeted to pedestrians or vehicle passengers, outdoor media have the power to reach mobile consumers Particularly, outdoor media can play a critical role in a media plan by reaching consumers who receive less exposure from traditional channels such as print and/or broadcast.”
Among the study’s findings are that Americans are more mobile than ever before. For instance, Americans reported traveling an average of 302 miles in a vehicle in the past seven days with an average round trip commute to work of 54 minutes. Pedestrian traffic has also stepped up across the country with 8 of 10 Americans reporting that they have walked in any city or town in the past 7 days.
A statistical study conducted by Arbitron supports Mobile Advertising as a mobile media that targets vehicle drivers/passengers, reaching 96 percent of Americans weekly. The advantages of Mobile Advertising are so profound in fact that Arbitron is currently developing a system for measuring audiences in local mobile ad markets across the United States — similar to their rating system for broadcast media.
Nancy Fletcher, president of OAAA** agrees that, “outdoor media not only
have significant reach, but they can generate extremely significant frequency
exposure among heavy commuters and vehicle drivers/passengers.”
** Based in Washington, D.C., the Outdoor Advertising Association of America is the leading trade association representing the outdoor advertising industry.